Don't Put all Your Eggs in One Basket

In this time of economic uncertainty, all eyes are on the stock market and one thing we hear constantly is the advice to diversify. That's because you're less likely to lose all of your money if you invest in multiple stocks as opposed to investing all of your money in one stock only. If that one stock bottoms out, you're broke! In the same way, niche marketers should not depend on just one method of making money online. In the following paragraphs, we'll look at ways the niche marketer can diversify his or her income.

Affiliate Marketing

Many niche marketers use affiliate marketing as a way to earn money on their blogs or websites. Yet it's easy to promote the same products without venturing out to see what else is available. However, not all affiliate programs are as widely known as Amazon or the affiliate network ClickBank, which provides digital products for promotion. The fact is, many of the retail stores in cities all across the United States have their own affiliate programs, which you can find on their websites. Take PetSmart, for instance. If you have a blog or a website dedicated to pets, there is nothing wrong with promoting the most popular affiliate programs. But also look around at others to see if there is something unique you can offer.

You might eventually join several affiliate programs but don't clutter your blogs or websites with each one on every site. Choose the most appropriate products and programs for each of your sites and before long, you will have several different streams of income instead of just promoting one or two products.

Article Marketing

While article marketing is not exactly an income stream of its own, it will help drive traffic to your site, which will increase your profits. When you use article marketing, you write articles and submit them to article directories. Most of these directories allow you to post a short bio and a link to your site underneath your article in what is commonly referred to as a resource box. If you can write helpful and informative articles that leave your readers wanting to know more, you will drive additional traffic to your site.