Why Advertise in Ezines?

Online, electronic versions of magazines are called ezines and they receive a lot of readership from people interested in a particular product or niche market. Ezines are available in virtually every subject and topic imaginable. They offer an innovative way to reach your target audience at an economical price.

Ezines are focused on a particular subject or niche market. This makes them especially appealing when you’re trying to optimize your marketing dollars by focusing on your niche market. But there are a lot more reasons to consider ezines as an online advertising strategy.

People can access ezines anytime and anywhere – based on their own schedule. Hand-held devices, cell phones, and other types of electronics make it quick and easy to access online ezines. Most people save ezines for future reference and that means your ad is saved too.

Ezines are very cost-effective types of online advertising since you pay one fee for advertising. Unlike pay-per-click (PPC) where you pay each time a visitor clicks on your ad, ezines offer you the luxury of advertising to thousands of potential customers and when they click, there is no added expense. Just be sure you evaluate pricing options and secure a good deal.

Since there are ezines in virtually every imaginable topic and category, you can find several that are relevant to your products or niche. You can try several to see which ones provide the greatest return on your investment. Finding an ezine with a high volume, strong readership pays off.

Most ezines limit the number of ads included in each issue, so you have a good opportunity to stand out in the newsletter. Since all of the content is relevant, your readers are engaged in the subject matter and the ads may be more appealing. Your ad appears right alongside relevant content.

You can use your ad to make an offer for a free product, discount coupon, or other offer to engage readers to visit your site to learn more. Using your ads to entice your readers to ‘click’ can result in high conversion rates.

Ezines increase your ranking with search engines by providing you with backlinks to your site. This helps ranking today and in the future since the newsletters are typically archived online for years.

Ezines offer immediate gratification because your potential customers are just a click away from your website when your ad is engaging and enticing to them. Once the ezine is distributed, your traffic increases.

You have options to purchase solo ads, sponsor ads, and classified ads. If your budget allows, then solo ads are the most effective but also the highest priced type of ads. You’re in control of how much you spend and how visible your ad is in the ezine.

You can target specific months, holidays, or times of the year to include your ads in ezines -- when they are most likely to result in higher traffic volumes. For example, many people are searching for gifts and deals in November and December. In June, July, and August they’re searching for hot weather products and in August and September it’s a great market for products or services that make it easier to return to school.

Ezine advertising is a good way to support your lead generation strategy and it can provide you with an expanded mailing list for email advertising and other types of customer relationship-building. It’s a strategy that helps you build your potential customer list so you can build long-lasting relationships and create loyal customers.

Ezines should be a consideration as you develop your online advertising and marketing strategy. They enable you to reach out to a much larger target audience and give you the opportunity to enhance your other advertising strategies as well.

Be sure to evaluate the many different types of pricing and comparison shop to get the best deals. But don’t assume the lowest price is best since the number of subscribers also influences how successful an ezine advertising campaign will be.