So, you’ve decided you want to use classified ads to promote your website and your business. That’s a great decision!

Now the real work begins. There are several key steps in utilizing classified advertising as a component of your marketing strategy. Understanding the various steps before you get started can save you a lot of time and frustration.

First, you must create your classified ad and ensure that it is compelling and engaging for your target audience. That means appealing to their emotions, desires, and wants.

You must create your headline that is an attention grabber so people will be interested enough to actually read your body content.

Next, you’ll need to evaluate various classified ad sites to find out where you can and should include your ad. Some are free while others are paid, so you’ll need to do your homework here to ensure you stay within your budget.

Testing your ads is important. Place your ads, evaluate effectiveness and test them by tracking hits to your website or landing page based on visitors being driven from the ad. Make adjustments in the ad or ad placement as needed.

Continually refine your strategy to optimize the use of classified ads to promote your business.

Now, that you’re aware of the key steps involved, you still aren’t sure where to find those online classified advertising sites. One website has made it much easier to find a huge listing of free ad placement sites. You can visit the site at www.freereports.net/classifieds.html to find a listing of 75 free sites that represent some of the most popular sites.

These free sites include sites such as:

Yahoo! Classifieds

Photo Ads

Earthlink Classifieds

Admatic

AdTrader

Zip mall

There are many more free sites listed on this directory and you can check them out for yourself. It’s a good idea to visit the various sites to see what they have to offer. It’s also helpful to review existing classified ads to give you a better idea of how ads are created and written.

Once you decide on a free site to use, you’ll find that the sites vary in the options they offer for advertising. For example, with US Freeads, there are many ad categories. Selecting ‘Home and Garden” takes you to a long list of sub-categories. You’ll note that each category and sub-category provides you with the number of listings in that particular section.

Continually refining your search takes you deeper and deeper into the site and you can better determine the most effective categories for your ads. Many sites, including free sites, offer you the option to include thumbnails of your products which can make your site more appealing and engaging.

As you approach the classified advertising arena on the Internet, don’t overlook the value of free classified advertising. You may find that one or more of these sites has just what you are looking for and you may be able to reach a massive target audience with a well-written classified ad.

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