When you begin website building, you may be tempted to produce hundreds of articles and put them up at once. Indeed, there is a school of thought around website building that suggests going for this all-at-once process. This plan does not work for everyone, however, for two reasons. First, it takes significant time to come up with good content, and coming up with hundreds of articles at once will take a while. Second, this method means you are losing out on the benefits of building your traffic over time through gradual website building.
Knowing the Benefits of Slowly Building Your Site
A gradual website building project has several benefits. The first is that it takes the onus off of you as the site owner to create or pay for loads of content before you actually launch the site. That means you can invest less money or time into the site and get it online quickly. Google and other search engines judge sites, in part, by how long they have been available. Having 10 articles up for a longer time is more valuable than putting up 100 articles two months from now.
Search engines also favor dynamic projects, meaning website building over time will allow your site to be crawled by spiders more often. Having an article posted daily, or a few posted a week, will benefit your site more than posting in large bunches infrequently. If the search engine spiders detect changes to your site, then it moves up in the queue for how often to be searched, which will give your website building project a huge boost in organic, or search engine, traffic.
Sizing Your Website for Launch
One of the key questions people have when they begin a website building project is how much they should have available before they launch. In short, the site should have all of the sign-ups and initial advertising streams set up. As far as content goes, however, website launches should start with a good base of content. An easy rule of thumb is to have at least two articles on each section of the website. So if your top menu has 7 topics, you will need 14 articles to start. Don’t worry that your website doesn’t have many pages when you start. The key is getting good content up and building on it slowly.
Building Your Website Over Time
Begin website building plans with a few article titles in mind. When you design the site, plan to put in a few articles and then add to them over time. Work with a consistent schedule to develop a core of devoted readers. By putting articles up every Tuesday, for instance, people will know when to expect to find new content from you. Working this way also helps if you are hiring writers because the writers will be able to put you on a regular schedule, helping to get your articles to you in a timely fashion. Building the site over time also is less stressful, if more work, than trying to put together a huge site at once.
Website building is a major undertaking. Though sites may look streamlined and efficient, there is a lot going on behind the scenes to make the site run smoothly. For that reason, people new to website building may consider working with a partner to get their sites ready to launch.
Where to Find Website Partners
Depending on your needs, you may be able to post a free ad somewhere like Craig’s List to find a partner. Also, consider bulletin boards in your community and contacting computer science or web development departments if you are looking for a novice and want someone local. If you are looking for someone with more experience, then you can try posting advertisements at forums dedicated to website building. Perhaps you have the ability to build the site but need topical advice? Look to people already running blogs or who frequent forums and seem knowledgeable on the topic at hand.
How to Work with a Partner
The agreement you and your partner have really is up to you. In some cases, you may want to work on an ad-sharing basis. In this scenario, you would split all ad revenue that comes in from the site. In other situations, one partner may finance the project while the other does the bulk of the physical work of website building. Either situation is acceptable, but be sure you have some type of contract for the partnership you want. Website building can be stressful and lucrative, which is why having something set up before you get started working will help head off any problems later.
Determine How Decisions Will Be Made
Any business partnership is going to run into areas of disagreement, and website building is no different. Disagreement is not a huge problem if you have decided beforehand how decisions are made. Perhaps one website building partner wants to handle all decisions related to marketing while another handles writing-related decisions. Knowing ahead of time who has final say can help head off any problems you may have in the future.
Be Accountable
Remember that even if your website building project is a part-time job or a second career, you need to be accountable to your partner regularly. The two of you may keep up with each other via email, or you may have conference calls at certain intervals. Regardless of the method you use, be sure to stay up with each other. Letting your partner know of any trouble you have before you hit a deadline will help as well as keeping your partner apprised of any concerns you have.
Like most partnerships, website building with a partner really is a matter of open communication and teamwork. As long as the two or more people you have working together can share their thoughts and concerns about the project without worrying about hurting feelings or stepping on toes, then you should be able to work through any problems that do arise. Partnerships should be fluid, just like website building, to be successful.
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