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Tips to Finding the Best Testing and Tracking Software
from:Deb St. George, Publisher, GettingToSuccess.com
The best tip to give the reader on this subject is to go to www.alexa.com and type "analytic tracking software" into the search engine. Alexa monitors every site's traffic on the web, and is able to tell you from statistics which ones are the best. This, however, is determined by numbers; what one will work for you will take time to figure out. Here are some questions to ask yourself and some tips to help you choose which one is best for you, as there are hundreds out there.
Ask yourself: Are you on a budget?
If you are on a budget, then first things first: find free software. This will allow you to track everything you need to on your site, and not pay anything for it. Some free tracking and testing sites include:
http://www.google.com/analytics/ You must have a google account with them to get this, but that's free, also.
http://gostats.com/ Sign up, copy and paste their code on your site, and you're tracking. Free to everyone.
http://www.deep-software.com/ Deep log analyzer, free for you.
Ask yourself: What are your goals for your site?
If your goals are purely personal, then there's no point in getting a program designed to track and test visitors for marketing purposes, is there? Make sure that your goals add up to what you're looking for, this is important; otherwise you may be getting too much information (having a business tracking software when a personal one is needed) or not enough information (having a personal tracking software when a business one is needed).
Determine ahead of time if you can read and type HTML coding
If you can, great, you're set to get your software. But for some people it's complicated, and they may want to consider hiring a service to do this for them. At the very least, they could hire the service and have the people teach them.
Decide what you need before going on a search
Do you need a certain feature more than another? This can also help you determine the cost and how much you can or are willing to spend.Will you need another feature later on that you don't need now? Make your decisions now, and decide what you'll need in a month, 2 weeks from now.
Now that you have figured out what you need, it's time to look for different companies and services (and software for yourself) that offer anything they can to you, and YOU get to be the king and say "yes" or "no".
http://www.blizzardtracker.com/ One of the biggest tracking companies on the web, BlizzardTracker has been shown to be one of the best.
http://www.resultrak.com/ Simple, straightforward, and to the point.
http://www.iwebtrack.com/website-tracking/website-traffic-software.htm Offers hosted web analysis support instead of analytic software. You can call these guys up for help on a number of things.
http://www.idevdirect.com/idevaffiliate.php An affiliate program to add for analytics, it will help you with your rankings on search engines.
http://www.industrialtraffic.com/website-tracking-software.html Made especially for internet marketing, it actually simulates the visitors on your site into little people for you to watch, like a game.
Really, there are no hard and fast tips anyone can give you to look for what software will benefit you the most. It's more about what your goals are for your site, and what you're looking for in a package.
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