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Woopra vs. Google Analytics
from:Deb St. George, Publisher, GettingToSuccess.com
Woopra is a very popular tool for collecting the statistical data. The process of collecting such data is commonly called Web analytics. It is a service offered by the company iFusion Labs LLC that collects and reports statistical data related to user visits to a website. It is a basically a real time desktop based web tracking software. It is considered to be very robust and is intended for web pages with moderate levels of traffic that could be anything from a few hundreds on the lower side to tens of thousands of daily page views on the higher side.
Woopra is mainly meant for blogs and it drills down to the minutest detail of every action. It also provides users with real time streaming of web activity. Some of the advantages that Woopra offers are a clean graphical interface, highly effective visual graphical components, easy to use medium etc. In addition to all these, Woopra offers such features as Instant Messaging, Visitor tagging, live tracking, real time analytics, customized notification, developer tools etc.
Google Analytics is also a similar service that offers features such as Email reports, site overlay, e-commerce tracking, funnel visualization, trend and date slider, advanced segmentation, custom reports, motion charts, Custom dashboards, fast implementation, key word and campaign comparison, adwords integration, bench marking, internal site search etc.
Advantages Of Woopra.
Some of the advantages of Woopra over Google Analytics are that it provides real time analytics, richer user interface, visitor tagging, custom notification, instant messaging and developer tools. With real time analytics, the administrator can watch in real time the data regarding the activities of users visiting their websites. It gets updated frequently. Woopra obviously provides a richer user interface that is easier to navigate and simple to use. In addition to real time analytics, you can actually label the users allowing you to track the history of their visits. This feature is called visitor tagging. Also, Woopra offers instant messaging that Google Analytics does not.
Disadvantages of Woopra
Woopra is not without its share of disadvantages as well. The foremost of those being the bandwidth that woopra uses for Real Time Analytics. Since this feature allows real time display of statistics, it obviously gobbles up much more of bandwidth than Google Analytics does. It takes a lot more of time to get your site approved with Woopra whereas with Google Analytics, it is just nominal. Woopra is primarily intended for blogs and it is best poised to handle medium traffic. Google Analytics is independent of the site traffic. Some very powerful features such as goal conversion are missing in Woopra.
Woopra, then again is a very new entry in to the field of Web Analytics. It will take much more of time to gain popularity and win over the confidence of users as a good tracking tool for web statistics. Also, users are yet to see the amount of support available for this software, which is a very important factor in determining the popularity of any new technological phenomenon.
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