Welcome to Tracking and Testing Guide
Recommended Testing Online Course Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Maximize the Success of your Website with Web Analytics
from:Deb St. George, Publisher, GettingToSuccess.com
How can you maximize something? By fixing the minimization, of course. And to make something successful, you obviously have to figure out why it's not successful in the first place. Then the next step is taking action. By using web analytics, ("the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web site usage" - www.wikipedia.com), you can take positive action for your site. Here's why everyone with a website needs web analytics.
Marketing: How to market, and Whom to Market to
Marketing (internet) is the act of selling products or services over the internet. Ok, great - you have your product (let's use infant cribs, for example) but who can you sell to? You're probably not going to get that much traffic to your site by advertising on gamer's forums or sites. But if you advertise on parenting sites, children's sites, even in the baby section on some classified ads, you'll see a dramatic increase in traffic compared to the gamer's site. You can write ads, articles, forums, blogs, emails, get pay-per-click ads; there are hundreds of ways to advertise (market) online. Web analytics shows you which marketing style brings the most traffic to your product.
Track your Traffic
Actionable intelligence means "having the pertinent information readily available in an instant to handle a situation that needs attention". Actionable intelligence is what you acquire by doing web analytics. It's like profiling your customers to see what they'll do ahead of time. When you can track people who come to your site (via ads, emails, search engines and what keywords they used) you are better able to understand what they look at, what they look for, how long they spend on each page, what time they visited your page, how many pages on your site they looked at, where they are geographically located, and whether or not you were able to transform them into a "convert".
See if the person from England that visited your page at 03:16 your time, visited four of your pages and signed up for an email from your site actually bought a crib.
Converting your Traffic
Making someone a convert sounds like a hard thing to do, if you don't know how to use web analytics. Making someone a convert, in this sense of the word, means making them into a buyer for your cribs instead of just a looker. If they buy your product, it makes everyone happy, right? By determing their actionable intelligence by looking over the data acquired, you can best choose what to stock your site with. If 56% of people look at Site 1, 22% look at Site 2, and and 22% look at Site 3, which site are you more likely to keep up? Site 1, it's got the most traffic. But if Site 1 has 56% looking at it, Site 2 has the full 22% of people looking at it buying products, and Site 3 has 22% of visitors that don't buy anything, what are you going to keep up? Site 1, because it generates the most traffic, and Site 2 because it's making the most sales. Now you read website analytics to find out why one site has higher traffic rates and one has higher order rates.
Using the data obtained from tracking your site traffic and reports logged by the website analytics software (or service if you chose to invest) will show you easily how to maximize the success of your website. All you have to do is act on it.
Recommended Testing Online Course News
Brutal run to test Klinsmann's squad - FOXSports.com
 FOXSports.com | Brutal run to test Klinsmann's squad FOXSports.com Ives was also voted Best Football Writer by SoccerLens in 2010. FOX Soccer's Ives Galarcep will provide daily segments from Jurgen Klinsmann's USMNT training camp from Orlando, Florida. The World Cup is two years away and there is no other tournament ... |
Options Abound for Free Online Education Programs - U.S. News & World Report
 U.S. News & World Report | Options Abound for Free Online Education Programs U.S. News & World Report By Ryan Lytle In the past, students who aspired to attend a top-ranked university would need a high GPA, strong test scores, and the resources to fund an education. Now, with video streaming tools, videoconferencing programs, and the ability to share ... |
Online courses offer options to students - ThisWeekNews
Online courses offer options to students ThisWeekNews They range from Algebra I through Honors Pre-calculus and include history courses, geography, economics and health. Students even can track physical activity in different fitness areas online, then report for a final in-person exam at the end of the ... |
PSA Screening Controversy: FAQ - WebMD
 TIME | PSA Screening Controversy: FAQ WebMD Since PSA levels begin to rise early in the course of prostate cancer, the PSA test can detect prostate cancer before it becomes dangerous. With the PSA test in hand, doctors began giving the test to healthy men with no symptoms of prostate cancer. Will Men And Their Doctors Change Course On PSA Tests? Why People Stick with Cancer Screening, Even When It Causes Harm Prostate cancer screening: We can do better |
Dragon on Course for Space Station Docking - Voice of America
 Voice of America | Dragon on Course for Space Station Docking Voice of America The SpaceX Falcon 9 test rocket lifts off from Space Launch Complex 40 at the Cape Canaveral Air Force Station. It has been a busy few days for the Dragon, the space capsule developed by the California-based company Space Exploration Technologies, ... SpaceX Dragon capsule on course for historic arrival at space station, 1st ... SpaceX Dragon Successfully Completes Space Station Maneuvers, On Course for ... SpaceX Dragon in final ISS docking approach: Watch it live |
English test challenges freshmen - Odessa American
English test challenges freshmen Odessa American The more rigorous exam also comes with more stringent guidelines from the state that require all high school students to pass 12 End of Course exams, or 15 since students must pass multiple English reading and writing and exams. |
Kramer Middle School in Washington, DC Selects Adaptive Curriculum as Key ... - MarketWatch (press release)
Kramer Middle School in Washington, DC Selects Adaptive Curriculum as Key ... MarketWatch (press release) Part of District of Columbia Public Schools (DCPS), Kramer is undergoing a comprehensive transformation that will center around curricula delivered through a 50-50 combination of traditional face-to-face instruction and online courses. |