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Why Internet Marketers Should Become Software Developers

from:
Deb St. George, Publisher, GettingToSuccess.com



For many Internet marketers, the idea of software development is nothing short of intimidating. Most marketers aren’t expert coders and the notion of building a new software product from the ground up seems almost far-fetched. Sure, they know they have the talent to sell the product. It’s the creation process that worries them. That’s unfortunate because many marketers who limit themselves to selling their own informational products or to acting as an affiliate for other products are missing out on a great opportunity.

In reality, marketers make great software development leaders. They’re accustomed to organizing large products, overseeing freelancers, planning multi-stage processes and other activities that are common to both Internet marketing and software development.

The marketer needs the idea and a vision. He or she can hire the programmers to bring it to fruition. In today’s global economy and with the tremendous competition between coders for work, this can often be accomplished at a surprisingly low price. Managing these products and their coders isn’t altogether different than managing other freelancers with whom marketers often work on other projects. The experience and skill will transfer nicely.

The advantages of becoming a developer are significant.

First, being the “name” attached to a program is an instant credibility builder in a way that even a book or ebook isn’t. It conveys a degree of seriousness, commitment and expertise that’s hard to rival--and that can add luster to other (even non-software) projects.

Second, software is good for business. A quality program that resolves a need in the marketplace will sell--especially when it’s being promoted by a good marketer. There’s actually less resistance to software purchases the ebook and info products, too. Software development can be quite lucrative. People like the idea of buying something they can “use” that will automate tasks or increase their efficiency. That’s what software development is really all about.

Third, software development gives marketers a chance to create something truly helpful for others and to make that tool widely available. If you have a “better mousetrap”, you can sell it for a fortune and help people with vermin control. It’s a great opportunity to improve the lives of those in your target demographic in some way.

Marketers shouldn’t fear software creation and development. Instead, they should attack this potentially lucrative opportunity with great vigor. Selling self-created, original software is a wonderful way to help others, to make money and to improve branding and reputation-building efforts.



 

Game Software Development Schools In Wa State News

National STEM Video Game Challenge Winners Announced - MarketWatch (press release)


National STEM Video Game Challenge Winners Announced
MarketWatch (press release)
The Middle School and High School category winners will each receive AMD-based laptops, game design software packages and other tools to support their skill development. Each winner's youth sponsoring organization will receive cash prizes and ...

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Meet the Rensselaer Polytechnic Institute Class of 2012: An Overview of the ... - Rensselaer Polytechnic Institute


Rensselaer Polytechnic Institute

Meet the Rensselaer Polytechnic Institute Class of 2012: An Overview of the ...
Rensselaer Polytechnic Institute
Among the schools that graduates will be attending are: Albany Medical College, Brandeis University, Clemson University, Columbia University, Cornell University, George Washington University, Harvard University, Johns Hopkins University, ...

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Auburn-area calendar of events | May 23 - Auburn Reporter


Auburn-area calendar of events | May 23
Auburn Reporter
“Whole New World” Spring Celebration: 1:54 pm assembly, May 25, Auburn Mountainview High School gym, 28900 124th Ave. SE. Presented by the Auburn Mountainview Multicultural Club. Cultural diversity program includes performances, lunch activities, games ...

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MMO Family: The state of the game (at school) - Joystiq


MMO Family: The state of the game (at school)
Joystiq
And then there was my life at school, where cutting edge technology was an overhead projector and a Xerox copier. There really wasn't much in the way of educational software, and despite hours of searching at home, the best I could come up with was ...

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Stories appearing in Tuesday's edition - Quincy Herald Whig


Stories appearing in Tuesday's edition
Quincy Herald Whig
One Sherpa reported missing returns to base camp safely; Lawyers for Arkansas woman who threw away $1M lottery ticket want the money turned over to court; A 13-year-old boy rescued at the top of a 270-foot waterfall in Washington state says he just ...

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Park Ridge Community Calendar for the week of May 24, 2012 - Park Ridge Herald-Advocate


Park Ridge Community Calendar for the week of May 24, 2012
Park Ridge Herald-Advocate
Vacation Bible School: Children entering 4-year PK to fourth grade in the fall will enjoy a week of religion, songs, projects and games the mornings of June 25 to 29 at St. Paul of the Cross, 320 S. Washington St. Go to www.spc-catechesis.net and ...

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GLITR Tech Tour Day Nine: Lansing's A Wonderful End To The Trip - CBS Local


CBS Local

GLITR Tech Tour Day Nine: Lansing's A Wonderful End To The Trip
CBS Local
The slide was mighty impressive to the first company I met with, the four co-founders of Adventure Club Games LLC. All four met at Michigan State University's nationally recognized game development program and decided to start a company.

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