Welcome to PPC Guide
Ppc Online Services Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Building a Better Landing Page
from:Deb St. George, Publisher, GettingToSuccess.com
You've probably heard, more than once, how important your landing page is to the overall success of your pay per click campaign. It doesn't matter how many clicks you are getting and how much potential that traffic has to convert into sales if you aren't converting those visits into sales at the end of the day. The way you go about converting those visits into sales is by creating landing pages that are designed to make the hard sale.
But, how do you create landing pages that are going to bring in the sales when you are just beginning to get the notion of keywords and key phrases down? Quite honestly, you are going to have to learn how to do it or find those who can do it for you if you really want to make a profit in the world of pay per click advertising.
Some things you can do that will make a huge difference in your landing page conversions are listed below.
Learn to evoke emotion. Many people buy as an emotional response. Once upon a time purchases were primarily need based. Even in the current economy though, people around the world buy based on emotional triggers. Have you ever noticed that the ad campaigns from television commercials that stand out the longest in our memories are those that struck some sort of emotional chord within you? Whether it was a commercial that made you cry (Kleenex and the phone companies come immediately to mind), laugh (remember “Where's the beef?”), or called you to action against injustice as so many public service announcements tend to do, those commercials that strike an emotional chord are often likely to result in sales.
You should also learn to offer solutions on your landing page. If you are getting visitors by pointing out or empathizing with a particular problem, your landing page is going to be wildly successful if it offers a clear cut solution to that problem. Be the answer that your visitors are looking for and your sales could go through the roof. More importantly though, be genuine and avoid anything closely resembling condescension in your tone or you will be shooting yourself in the foot so to speak.
Finally, you want to invite your visitors to buy. It's a psychological trigger that has been proven time and again to work. The simple mention of buying, purchasing, using, getting, and countless other words that are associated with ownership of products often triggers the person being spoken to or reading the message to do just that. If you want to make a sale, let them know that you would love for them to buy from you. Give the benefits, let them know what you have to offer, and make the buying process as simple as possible.
If you do all of these things, your landing pages ought to deliver impressive results. Put these tips to work for you and see what a difference is waiting for you on the other side.
Ppc Online Services News
ClickThrough Marketing hires new expert to boost PPC services - Equities.com
ClickThrough Marketing hires new expert to boost PPC services Equities.com (PRWEB UK) 24 May 2012 Leading online marketing company, ClickThrough Marketing, has bolstered its PPC team with a new paid search expert. New paid search manager Saiqa Bi joined the pay per click management team on May 9. ClickThrough Marketing hires new expert to boost PPC services |
LOCUS-T Pairs Up With iPay88 To Redefine E-Commerce - Seattle Post Intelligencer
LOCUS-T Pairs Up With iPay88 To Redefine E-Commerce Seattle Post Intelligencer PPC services enable ads to be featured online within a day creating immediate exposure due to its fast and easy to operate nature. These services put the company in control of their advertising budget, as the system of cost per click (CPC) can be used ... |
PPC Services: Halfords Autocentres increases PPC sales for tyres services by 351% - Internet Marketing News
PPC Services: Halfords Autocentres increases PPC sales for tyres services by 351% Internet Marketing News ClickThrough devised a pay per click campaign to highlight their tyre services, decrease their cost per lead, and increase conversions and sales. ClickThrough Marketing started working with Nationwide Autocentres in December 2008. |
Webertek Releases Valuable Step-by-step Guide to Internet Marketing - Virtual-Strategy Magazine
Webertek Releases Valuable Step-by-step Guide to Internet Marketing Virtual-Strategy Magazine One of the top online marketing companies London has to offer, Webertek provides IT consultancy and implementation services to growing small and medium-sized business. Part of the company offer is to come up with online marketing strategies and ... |
Oneupweb Prepares for World's Largest E-Commerce Event—IRCE 2012 - Midland Daily News
Oneupweb Prepares for World's Largest E-Commerce Event—IRCE 2012 Midland Daily News Oneupweb has been an innovator in digital marketing for more than 16 years, creating integrated online marketing strategies that incorporate search marketing (SEO and PPC), social media, web design, and mobile services. Heralded by an independent ... |
LewesSEO.com Continues to Increase Customers Online Return on Investment - SBWire (press release)
 Entrepreneur | LewesSEO.com Continues to Increase Customers Online Return on Investment SBWire (press release) As well as their popular bespoke SEO service the company also offers a plethora of other important online services. For business owners who want instant results LewesSEO can manage a pay per click advertising campaign to give instant traffic to a site. SEO Company Announces Paid Search Marketing Services for Small Businesses SEO Q & A |
5 Common SMB Online Marketing Optimization Issues Solved: Q&A with Lee Odden - Search Engine Watch
5 Common SMB Online Marketing Optimization Issues Solved: Q&A with Lee Odden Search Engine Watch by Miranda Miller, May 22, 2012 Comments Small and medium businesses face a number of challenges inherent to their size; many simply don't have the budget, manpower, or in-house expertise to pull off the online marketing campaigns bigger companies can ... |