Welcome to PPC Guide
Ppc Online Guide Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Building a Better Landing Page
from:Deb St. George, Publisher, GettingToSuccess.com
You've probably heard, more than once, how important your landing page is to the overall success of your pay per click campaign. It doesn't matter how many clicks you are getting and how much potential that traffic has to convert into sales if you aren't converting those visits into sales at the end of the day. The way you go about converting those visits into sales is by creating landing pages that are designed to make the hard sale.
But, how do you create landing pages that are going to bring in the sales when you are just beginning to get the notion of keywords and key phrases down? Quite honestly, you are going to have to learn how to do it or find those who can do it for you if you really want to make a profit in the world of pay per click advertising.
Some things you can do that will make a huge difference in your landing page conversions are listed below.
Learn to evoke emotion. Many people buy as an emotional response. Once upon a time purchases were primarily need based. Even in the current economy though, people around the world buy based on emotional triggers. Have you ever noticed that the ad campaigns from television commercials that stand out the longest in our memories are those that struck some sort of emotional chord within you? Whether it was a commercial that made you cry (Kleenex and the phone companies come immediately to mind), laugh (remember “Where's the beef?”), or called you to action against injustice as so many public service announcements tend to do, those commercials that strike an emotional chord are often likely to result in sales.
You should also learn to offer solutions on your landing page. If you are getting visitors by pointing out or empathizing with a particular problem, your landing page is going to be wildly successful if it offers a clear cut solution to that problem. Be the answer that your visitors are looking for and your sales could go through the roof. More importantly though, be genuine and avoid anything closely resembling condescension in your tone or you will be shooting yourself in the foot so to speak.
Finally, you want to invite your visitors to buy. It's a psychological trigger that has been proven time and again to work. The simple mention of buying, purchasing, using, getting, and countless other words that are associated with ownership of products often triggers the person being spoken to or reading the message to do just that. If you want to make a sale, let them know that you would love for them to buy from you. Give the benefits, let them know what you have to offer, and make the buying process as simple as possible.
If you do all of these things, your landing pages ought to deliver impressive results. Put these tips to work for you and see what a difference is waiting for you on the other side.
Ppc Online Guide News
PPC Salary Guide via Infographic
ONWARD search created a great infographic called PPC Jobs Salary Guide that breaks down the “best job markets, the most in-demand job titles, and salary ranges for PPC professionals“. The guide, for 20 cities, breaks down the saleries for the following jobs: Online Marketing Specialist PPC Specialist Account Manager Director of Internet Marketing PPC Analyst PPC [...] Follow SEJ on Twitter ...
Read more...Webertek Releases Valuable Step-by-step Guide to Internet Marketing
IT consultancy and Internet marketing firm Webertek recently published “A Step-by-step Process to Internet Marketing”, an article detailing guidelines and high value tips to carry out a successful online marketing campaign. This piece comes at a very opportune time as the field of search engine optimisationis currently going through a volatile period.London, UK (PRWEB) May 24, 2012 One of the ...
Read more...SyCara to Exhibit Advanced SEO Platform at SMX Advanced Seattle in June
SyCara, a leading SEO Platform, will exhibit at the Search Marketing Expo – SMX Advanced Seattle 2012.Phoenix, AZ (PRWEB) May 23, 2012 SyCara, a search and social platform for online marketing professionals, will be attending and exhibiting at the 2012 Search Marketing Exposition (SMX) Advanced Seattle. SMX Advanced Seattle will take place June 5 and 6 at the Bell Harbor International Conference ...
Read more...5 Essential Components of Localized Marketing Strategy for National Brands
Scalable, automated technology can help national brands overcome slower national competitors and smaller local competitors who lack marketing support. National brands should make sure to consider these initiatives in any local marketing effort.
Read more...Bob Moog Rocks Google Homepage With Synthesizer Logo You Can Play
Google’s logo has transformed into an analog synthesizer, developed in HTML5 so you can actually play it online, record your own tracks, and then share them. The Google Doodle is in honor of the 78th birthday of electronic music pioneer Bob Moog.
Read more...Baidu Paid & Organic Search Starter Guide
How do start search marketing on Baidu? Here are some tips that provide insights into how to deal with Baidu on the paid search side, as well as what you need to do to be certain that your site is being listed in Baidu’s organic search results.
Read more...Oneupweb Publishes Guide to Help Employers Create Corporate Social Media Policies
The digital gurus at Oneupweb advise companies on how to create social media guidelines for employees.Traverse City, MI (PRWEB) May 01, 2012 The digital marketing masterminds at Oneupweb are consistently at the forefront of everything the internet has to offer, including marketing through social media like Facebook and Twitter. ...
Read more...