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Building a Better Landing Page
from:Deb St. George, Publisher, GettingToSuccess.com
You've probably heard, more than once, how important your landing page is to the overall success of your pay per click campaign. It doesn't matter how many clicks you are getting and how much potential that traffic has to convert into sales if you aren't converting those visits into sales at the end of the day. The way you go about converting those visits into sales is by creating landing pages that are designed to make the hard sale.
But, how do you create landing pages that are going to bring in the sales when you are just beginning to get the notion of keywords and key phrases down? Quite honestly, you are going to have to learn how to do it or find those who can do it for you if you really want to make a profit in the world of pay per click advertising.
Some things you can do that will make a huge difference in your landing page conversions are listed below.
Learn to evoke emotion. Many people buy as an emotional response. Once upon a time purchases were primarily need based. Even in the current economy though, people around the world buy based on emotional triggers. Have you ever noticed that the ad campaigns from television commercials that stand out the longest in our memories are those that struck some sort of emotional chord within you? Whether it was a commercial that made you cry (Kleenex and the phone companies come immediately to mind), laugh (remember “Where's the beef?”), or called you to action against injustice as so many public service announcements tend to do, those commercials that strike an emotional chord are often likely to result in sales.
You should also learn to offer solutions on your landing page. If you are getting visitors by pointing out or empathizing with a particular problem, your landing page is going to be wildly successful if it offers a clear cut solution to that problem. Be the answer that your visitors are looking for and your sales could go through the roof. More importantly though, be genuine and avoid anything closely resembling condescension in your tone or you will be shooting yourself in the foot so to speak.
Finally, you want to invite your visitors to buy. It's a psychological trigger that has been proven time and again to work. The simple mention of buying, purchasing, using, getting, and countless other words that are associated with ownership of products often triggers the person being spoken to or reading the message to do just that. If you want to make a sale, let them know that you would love for them to buy from you. Give the benefits, let them know what you have to offer, and make the buying process as simple as possible.
If you do all of these things, your landing pages ought to deliver impressive results. Put these tips to work for you and see what a difference is waiting for you on the other side.
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