Welcome to PPC Guide
Free Pay Per Click Sites Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Creating the Landing Page for a Successful PPC Campaign
from:Deb St. George, Publisher, GettingToSuccess.com
A pay per click campaign cannot be truly successful if you don't have a landing page that capitalizes on the increase in traffic that the campaign generates. You've created the keywords that draw these visitors to your landing page. Wouldn't it be such a shame to lose these visitors because your landing page fails to deliver? It would be wrong to fail to consider that your landing page may be at fault rather than the keywords you've selected. This is especially true if you are getting the clicks but they just aren't converting into sales.
One thing you will want to do is make a point of creating several landing pages and testing them out to see which one delivers the best results. You can direct the bulk of your pay per click ads to those pages that deliver the best results consistently. It's a good idea to always test and tweak your keywords, landing pages, and analyze the impact that the changes bring about.
Some things you will want to keep in mind as you create your landing pages are listed below.
Offer a Solution to a Problem
It's always a good idea to use your landing page to help people. When you make them feel as though your genuine goal is to help them solve a problem or find a solution they are much more willing to buy from you.
Is it Appropriate to the Search Term?
This is an important factor to consider. If you need to create multiple landing pages in order to work with various keywords or phrases then that is what you need to do. Your landing page needs to work with the keywords that were queried or you have wasted the price of a click and created a frustrated visitor.
Does it Load Quickly?
Make sure that your page loads quickly, even on dial up. The reason is simple. People are impatient. If your page takes too long to load, they will click out and move on to the next site in search of instant gratification.
Does it Grab Attention?
If your headlines don't immediate grab the attention of your visitor then it's time to make a change. Make sure that your page is easy to read and gets the attention of your buying public. You've worked hard to get those visits. Don't drop the ball at this critical stage by using less than engaging content.
Do You Call Visitors to Action?
Are you asking them to buy? Are you telling them what you have to offer and giving them a reason to buy right now? Believe it or not, something as simple as suggesting that visitors buy now is known to deliver big results. If you don't believe this, test it out for yourself. You'll be surprised by the results.
Your landing pages are almost as critical to pay per click campaign success as the keywords you use to draw the visitors in. Make sure that you put a great deal of time, care, attention, and testing into the choice of keywords you are using.
Free Pay Per Click Sites News
LivePerson Launches Keyword Lift, an Intelligence Tool that Increases ... - MarketWatch (press release)
LivePerson Launches Keyword Lift, an Intelligence Tool that Increases ... MarketWatch (press release) With Keyword Lift, businesses can optimize the performance and yield of their pay-per-click campaigns, while also delivering a more personalized, engaging and relevant site experience for visitors," said Rob LoCascio, CEO and Founder of LivePerson. |
How the Internet has changed companies' marketing plans - Los Angeles Times
How the Internet has changed companies' marketing plans Los Angeles Times Maintaining a presence on social media sites like Facebook and Twitter allows you to share information on special promotions or new products with a few strokes of the keyboard and the click of a mouse. * Options like pay-per-click advertising help ... |
SEO vs. PPC: Knowing Which Is Right for Your Website - Entrepreneur
 Entrepreneur | SEO vs. PPC: Knowing Which Is Right for Your Website Entrepreneur BY AJ Kumar | May 21, 2012| When it comes to boosting traffic to your website, you have two basic options: pay-per-click (PPC) advertising or search engine optimization (SEO). You can pay for traffic using the PPC advertising programs provided by ... LewesSEO.com Continues to Increase Customers Online Return on Investment Learn: SEO Lingo Defined SEO Q & A |
InsuranceQuote.com Domain Name For Sale Exclusively with DomainAdvisors - San Francisco Chronicle (press release)
InsuranceQuote.com Domain Name For Sale Exclusively with DomainAdvisors San Francisco Chronicle (press release) "Domain names like InsuranceQuote.com have a strong and memorable branding association and offer significant advantages to online businesses in terms of pay-per-click (PPC) keyword advertising and search engine optimization (SEO)," said Tessa Holcomb, ... |
MyReviewsNow.net Affiliate Partner The Smithsonian Store Launches 20% Memorial ... - Seattle Post Intelligencer
MyReviewsNow.net Affiliate Partner The Smithsonian Store Launches 20% Memorial ... Seattle Post Intelligencer Rotkin realizes the value of SEO over Pay-Per-Click campaigns, where click-throughs are generally more expensive and harder to convert into sales. SEOChampion's intense work ethic can be seen in daily and weekly reports that show progress through ... |
Australian Law Firms Struggle Online - San Francisco Chronicle (press release)
Australian Law Firms Struggle Online San Francisco Chronicle (press release) The Audit is designed to help law firms find new clients online through an integrated approach combining seo,pay per click advertising and website conversion optimisation. The Free Audit provides a full head to toe examination of a Law firm's Online ... |
Start-up Adopt Him: men on parade - TechCentral
 TechCentral | Start-up Adopt Him: men on parade TechCentral ... it goes on a marketing drive that will include pay-per-click advertising and encouraging other sites to embed Adopt Him content on their sites in a revenue-sharing model. The service allows women to sign up for free and browse male users' profiles. |