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Creating Better Pay Per Click Ads
from:Deb St. George, Publisher, GettingToSuccess.com
There is a great deal of emphasis, when it comes to pay per click advertising, that is placed on the importance of choosing the right keywords and building an excellent landing page. Far too little emphasis is devoted to the art of creating better ads than the competition will come up with. If you want to really make a difference for your bottom line you will need to master the art of brevity and learn to create killer ads in as few words as possible. The good news is this. There are not many challenges in life that are as fun to meet.
So, how do you go about writing the ads that will really get the attention and, more importantly, clicks of your target audience?
First, you must learn to write for your audience. You aren't talking about Pulitzer worthy material in the amount of space you have for these ads. What you do need to worry over is creating ads that are going to appeal to the audience you are hoping will buy from you. Write the ads in a manner that will appeal to them and make them feel as though you wrote the ad specifically for each and every person that is looking for what you have to offer. Be specific and write as though you were the one looking for the product you are selling. You will be amazed at the difference making it personal to every visitor will make to your overall bottom line.
Second, you need to grab their attention. There are many things that are competing for attention with your little headline pay per click ad when it comes to the Internet. You must overcome the flashing ads, the talking ads, and the mountain of data on the other side of the screen that they would ordinarily need to sift through in order to find what it is that you have to offer. Make it easy for them by grabbing their attention and guiding them to a place where they can buy the product(s) they are looking for quickly and easily.
Third, invite them to make the purchase. Have you ever noticed that some people never seem to get what they want no matter how hard they work for it while others seem to get everything handed to them simply by asking for it? It's amazing. If you haven't, take a step back and view the world objectively for a few days. It's truly eye opening the difference that can be made in your sales by simply inviting the visitors to your website to buy. Use it in your keywords, use it in your ads, and by all means use it in your landing page. Your goal is for them to buy what you are selling. If they don't know this; it's rarely a bad idea to clue them in as long as it is done in a professional and courteous manner.
These three things can make your pay per click ad campaign everything you hoped it would be. Try them out today and see what a difference they make.
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Dan Wilkerson is a social media project manager at LunaMetrics, a Google Analytics certified partner that also specializes in social media, search engine optimization, and PPC. You can follow him on Twitter @notdanwilkerson or at @LunaMetrics.
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