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What is Your Keyword Placement Strategy?
from:Deb St. George, Publisher, GettingToSuccess.com
While choosing the right keywords is everything when you are doing business online, where you put those keywords is also important to your bottom line and future profits. The placement of your keywords is just as important as the choice of keywords you made in the beginning. Far too many people doing business online fail to realize the importance of this and pay the price by not being discovered by the search engines or ranking poorly among them.
Below is a list of important placement tips for keywords. Keep these things in mind when designing the layout of your websites and the content you include on your website.
Title Meta Tags
It is important to keep this information to fewer than 60 characters. In other words, pack a punch in as few words as possible to make the best impression.
Headers Tags
The headers within your content are great places to include your keywords. This is not only good for the search engines to pick up on but also for the readers who are known to skim articles looking for important clues in the sub headings. If you have bolded headings that include the important keywords those are the keywords that are often best noticed by search engines and readers alike.
Bold and Italics
Throughout your article there are often terms that are important enough to be emphasized. It is common to do this with bold letters and italics. Make sure that you use this technique with the keywords you've selected so that you are bringing more attention to these words within the articles by visitors to your site as well as the search engines.
Content
It is also important to make sure that you are using your keywords within your content. If you want the best possible results, make sure that your keywords are engaged in near the top, the bottom, and the middle of your web page. This gives the impression of consistent information throughout once the search engine spiders catch on to this and identifies your website as an authority on the topic. Make sure your content is appropriate to your target audience, reader friendly, and informative in addition to being search engine friendly if you really want to make those important sales.
Links
Links should have anchor text. Whether these links are affiliate links, links to blogs, or other websites, you call attention to them by using your primary and/or secondary keyword phrases as anchor text for these links.
Meta Keyword Description
This is your opportunity to let the search engines know what your site is about by letting them get a good taste of the keywords you've selected. It is absolutely necessary that you include your keywords in this description or the spiders might associate you with keywords that get greater competition or that do not generate as much traffic as you would like.
There are other things you can do in order to optimize your site for search engines but employing these keyword placement strategies can make all the difference in the world for the success or failure of your Internet marketing ambitions.
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