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Tools and Tricks to Maximize Keyword Density and Usage
from:Deb St. George, Publisher, GettingToSuccess.com
Once you've learned a few tips and tricks about keyword density, you need to learn how to to calculate the keyword density within your articles for marketing as well as the pages of your website. The good news is that there are quite a few tools online that are free to use and very accurate at determining what the keyword density for your content is.
You will need to find the one that you are most comfortable using and make that one work for you. Take a look at several different tools before you decide which tool is the one best for you though and give more than one a try. You may find that one tool brings you better luck or, as the case may be, results than other tools even though they should be sending the same results.
Before you get too caught up in determining the magic number for keyword density you need to understand that this is one of many tools or guides that can help you build a better performing web page. Unfortunately there are no hard and fast infallible rules to live by when it comes to keyword density or keyword placement. Worse still, once you find a formula that seems to work for you, one tweak in the search engine algorithm can send your page plummeting within the ranks. You must always work to keep your page on top and stay on top of the new developments that are being made in this important algorithms.
One trap that too many web site creators fall into is writing for the search engines rather than writing for the readers. Remember that while search engine ranking is important, if you you aren't writing for your audience they won't keep reading long enough to buy. It doesn't matter how many people visit your website if you can't entice anyone to buy. Make sure you don't over stuff your content with keywords or write poorly. If you aren't confident in your ability to write for your target audience pay someone to do the writing for you. Good content with a decent keyword density will pay for itself quickly in increased traffic and a greatly improved conversion rate.
Mix Things Up
If you really want to make a splash in the search engines, optimize your pages for different keywords. What this means is that you can optimize your website for more than one keyword. It may seem difficult but is not all that difficult to do. This allows you to capitalize on traffic that is searching for various keywords rather than placing all your marketing eggs in one keyword basket. This is also a great way to make the page easier to read while optimizing for more keywords. If the competition is fierce for your keywords, try creating a separate web page for each keyword phrase that you are targeting.
Keep these things in mind when creating your web pages and attempting to optimize. Don't let the question of keyword density and placement override everything else you should be doing to make your website more attractive to the search engines.
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