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12 Critical Reasons to Advertise on Craigslist
from:Deb St. George, Publisher, GettingToSuccess.com
You may be wondering why you should even consider using Craigslist to post your classified ads promoting your website and products. If you’re already using other classified advertising sites and using other types of display advertising, what does Craigslist have to offer that you don’t already utilize?
Maybe it’s time for you to take a look at how Craigslist has evolved and how effective it has become for online businesses and websites. Although it started over 10 years ago as a small community website, it is now a national site with a household name. Craigslist has also branched out into other countries to expand the reach of its advertisers and consumers.
Craig Newmark started Craigslist as a hobby to make it easier for people within a small community to connect online. The rest is history as Craigslist is now the largest, most highly recognized classified advertising site in the United States.
So what are the advantages and reasons for using Craigslist?
Craigslist offers options to post classified ads in more than 550 cities and over 50 countries worldwide.
It is a free service for ad posting.
There are multiple categories and sub-categories to make it easier to locate a target audience for your advertising strategy.
The site enjoys more than 12 billion page views each month – and yes, we said BILLION! Imagine how many times your ad could be viewed each month.
Craigslist is #8 worldwide when it comes to page views coming only after companies such as Yahoo!, TimeWarner, Google, Microsoft, News Corp, and eBay. They come ahead of BBC, Disney, and Amazon.
More than 50 million people visit the website each month – and yes, we did say MILLION!
There are 30 million new classified ads posted each month attracting a huge crowd of people searching for everything imaginable
They offer over 100 discussion forums where as many as 100 million user postings are listed
Craigslist chose to use the .org domain rather than .com to signify the non-commercial nature of the website and to reinforce their service mission
120 cities were added to their listing in April, 2008 alone, with continual expansion into other cities and communities
Classified ad posting is user friendly with a quick process
The mission of Craigslist is to “help inspire and connect people and communities on all levels to become active and engaged”
As you can see, there are many reasons to use Craigslist to promote your online business. Once you test the waters and find that it can actually drive targeted traffic to your website, you’ll want to include it as part of your ongoing marketing strategy.
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