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Denver Post Classified Ads Article
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Focus on Customers with Classified Ads
from:Deb St. George, Publisher, GettingToSuccess.com
Creating headlines and advertisements that are appealing and that create interest for potential customers take time and effort. You can’t just throw together some words and phrases, slap a headline on the top, and place your ad. You need to consider your audience and particularly the targeted customer you want to reach. Knowing your customers will help you create more persuasive and authentic ads.
Classified ads are a great way to promote your business on the Internet. They offer an opportunity to quickly provide a synopsis of your business that includes benefits of your products and a quick way to enter your website. Since classifieds are typically included in topical categories and indexes, or alongside relevant content in Ezines and newsletters, you have an audience who is already looking for products in your niche.
When it comes to creating your classified ads, it’s all about the customer. And that means forgetting about yourself! You are interested in selling your products – not your company! Keeping your focus on the customer is an important aspect of creating headlines and ads that result in high traffic increases.
Address customers
One of the first things you need to consider is how you address your customer. You should always address your customer directly. Rather than talking about ‘we’ or ‘our’, start your headline with ‘You’. Put the customer as front and center of what you have to say and demonstrate how valuable they are to you by giving them the primary attention.
Customers like to know that they are important and they want to see that you realize how valuable they are to you. Of course, you have something valuable to say and sell – but nothing is more valuable than the customer. And the customers wants you to know that too.
Personalize ads
When you address your headlines and include ‘you’ in your content, you are making your ad more specific and personal to an individual. They are more likely to see themselves using your products and services. They feel that you have a vested interest in how they look or feel and that you are personally involved in their happiness and well-being.
Appeal to emotions
Using ‘you’ as part of your headline and content appeals to the emotions of your potential customer too. And most people make buying decisions based on emotion. If they have a good feeling your products and what you have to say to them, they are more likely to further evaluate your offerings and eventually make a purchase.
Solicit customer feedback
You can also engage them more personally by soliciting their input. Offer them an opportunity to visit your website to complete a survey, give their opinion, or make recommendations about a product. Offer them something for doing this and show them they are appreciated. You’ll get more hits on your ad if you follow this advice.
Make headlines count
Keep in mind that many people only read the headline before clicking on an ad so your headline is your most important asset in classified advertising. Make every word count and make it appeal to your potential customer’s wants, needs, and desires.
Putting your customer first will result in greater success from your advertising efforts.
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